About Us

What is SABEK:

SABEK was founded with the vision of creating fully customizable and fully interchangeable outerwear. With a custom fit and a variety of sizes and colors available, SABEK jackets allow you to express yourself and set yourself apart from the crowd. SABEK outwear was designed with you in mind. In order to provide you with a custom fit, SABEK has made it possible for you to switch out your sleeves and hood for different colors and materials. With our collection of highly technical jackets you can change up your look every day.

About the name:

"SABEK" is the word used for "ski" in the Lule Sami language of the Sami people. The Sami people are the indigenous people of Finland, Norway, etc. and were some of the first people to ski. 

Our Story:

"Now I don't want to give you some spiel about how I recognized a gap in the outerwear industry I thought I could fill, or how I wanted to bring some innovative new technology to the skiing world. That would be slightly, well, repetitive wouldn't you say? But I will give you a little insight into how SABEK came to be and why we are doing what we are doing.

I love jackets. In fact, I love jackets so much that I usually spent all of the money I made from working summers at a ship yard to buy a new one each year. My problem was that during the winter I would get sick of my jacket and find myself wanting something new. It was like wearing the same pair of jeans everyday for 6 months, of course my jeans were never a florescent pink and neon, but you get the idea. I also found myself getting slightly annoyed when I saw someone with the same pink and neon "one-of-a-kind" jacket I had. I knew I had paid a lot for that jacket, and deep down I knew I wanted to be the only one on the mountain who had it. 

Three years ago I began to think about a way to solve my problem. One day I saw some of those dumb hiking pant/shorts. You know the ones I'm talking about, the ones that zip off into capris and shorts? Well those "dumb" shorts made me think about how that concept could work with a jacket. What if you could zip off parts of a jacket and switch them out with different colors and fabrics. If I could customize my own jacket day by day, I could switch up my look and set myself apart from everyone else on the mountain. It would also make my jacket into a multi-purpose machine. I could put hoody sleeves (cotton), flannel sleeves, down sleeves, etc. on my jacket and use it on the hill or off. I could eliminate the need (really a want, but I'll say need) to buy a new jacket every year. I could simply buy a new pair of sleeves/hood, and completely switch up my look and style. It would even work for those unexpected accidents like tearing your sleeve on a branch. Instead of getting a whole new jacket, you could just get a new sleeve. 

And so it was.

Fast forward 2 1/2 years to when I woke up and realized I should actually do something about it. I made some stellar connections and started the process. It's been long. It's been fun. We looked extensively into what everyone's favorite features about their jackets were, and we compiled them into one. Our first jacket, the "Switch" Jacket, is freaking awesome. Our samples are top-notch, and we couldn't be happier with how the jacket is turning out. 

We got started a little late in the design process, so our jackets are expected to arrive at the end of November. Just in time for winter, right? Since it is our first year, we are only making 300 jackets, so make sure to check us out and get your order in early. Our pre-sale for jackets will be starting on our new website starting on 10/2/13. We'll have a lot of other products for sale as well for immediate shipment.

So all in all, I'm a skier, I love to ski, and I love making jackets. I had an idea, and I worked really hard to make it a reality. I hope you like our stuff.

Check us out at www.SABEK.com for a customizable and interchangeable experience unlike any other. 

See you on the hill,

Price Foulger

Founder, SABEK Outerwear


-Our Story as posted on Newschoolers.com